If it feels good, just do it.

What About Joy

...just looking at this image makes me want to reach out to her and tell her...  There is an option,

28 “Come to Me, all who are weary and burdened, and I will give you rest. 29 Take My yoke upon you and learn from Me, for I am gentle and humble in heart, and you will find rest for your souls. 30 For My yoke is easy and My burden is light.”

Jesus Christ (Matthew 11:28-30)

So who came up with the slogan "Just Do It?"  

The famous Nike slogan came from a spree killer Gary Gilmore, who received the death penalty for murdering two people in Utah in July, 1976. Just before a firing squad did their duty, Gilmore was asked if he had any last words. "Let's do it."

When Dan Wieden of Wieden+Kennedy was tapped to create a tagline for Nike a decade later, something about Gilmore's words just seemed to fit. "Let's" was changed to "Just" to add a dash of emphasis.

So who came up with the slogan? 
My guess is the same one that revels in people fighting, stealing and yes killing to get Nike shoes.

See: Sneaker Crimes: 5 people shot for their shoes.

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